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Authorized Representative in Turkey: Navigating New E-Commerce Regulations for Product Compliance

M. Emin Keskin
Tuesday, March 18, 2025

As Turkey strengthens its regulatory framework, businesses selling products online must adapt to new compliance requirements. The upcoming Regulation on Market Surveillance and Inspection of Products Offered to the Market Through Remote Communication Tools, effective April 1, 2025, and the existing Law No. 7223 on Product Safety and Technical Regulations bring significant changes for manufacturers, importers, and e-commerce platforms. Ensuring compliance with these regulations is essential for businesses looking to operate smoothly in Turkey’s growing digital marketplace.   ### Law No. 7223: Ensuring Product Safety in Turkey Enacted in 2020, Law No. 7223 sets the foundation for product safety and technical regulations in Turkey. It defines the responsibilities of economic operators, including manufacturers, importers, distributors, and authorized representatives, to ensure product safety and compliance with technical standards. The law also establishes guidelines for market surveillance and the enforcement mechanisms of regulatory authorities. ### Key Changes Affecting E-Commerce Businesses The new regulation, targeting products sold through remote communication tools (e-commerce platforms, TV shopping, radio, and other digital channels), introduces critical compliance obligations:   ✅ Mandatory Product Compliance:   All products offered online must meet Turkey’s safety and technical regulations. Products that fail to comply will be subject to removal and potential penalties.   ✅ Targeting Turkish Consumers: If an online product listing uses the Turkish language, displays prices in Turkish Lira, or offers delivery within Turkey, it is considered to be targeting Turkish consumers and must comply with Turkish regulations.   ✅ Local Authorized Representative Requirement: Certain product categories must have a local economic operator, such as an authorized representative in Turkey. This ensures that a responsible party is available for compliance checks and regulatory inquiries.   ✅ Clear and Transparent Product Information: Online listings must display essential product details, including manufacturer name, brand, contact information, safety warnings, and compliance certificates in Turkish. This enhances transparency and consumer trust.   ✅ Fast Removal of Non-Compliant Products: If a product is found to be non-compliant, the seller must remove it within 24 hours of notification. Failure to do so may result in website access restrictions.   ### Why an Authorized Representative in Turkey is Essential For foreign manufacturers and businesses without a legal presence in Turkey, appointing an Authorized Representative is crucial. Their key responsibilities include:   🔹 Acting as the Official Contact Point – Liaising between manufacturers and Turkish regulatory authorities.   🔹 Managing Compliance Documentation – Ensuring all necessary safety and technical documents are available upon request.   🔹 Supporting Market Surveillance – Assisting with inspections and regulatory checks.   ### How to Prepare for the New Regulations To ensure a smooth transition and continued market access in Turkey, businesses should:   📌 Review All Product Listings – Verify compliance with Turkish regulations before April 1, 2025.   📌 Appoint an Authorized Representative – If required, designate a local representative to handle regulatory matters. Reach us for further information. 📌 Update Online Sales Platforms – Display all mandatory product information in Turkish.   📌 Implement Compliance Monitoring Systems – Regularly review product listings and respond swiftly to regulatory requests.   ### Stay Compliant & Build Consumer Trust in Turkey By proactively adapting to these regulatory changes, businesses can avoid penalties, enhance consumer trust, and maintain seamless access to Turkey’s booming e-commerce market. Partnering with an Authorized Representative in Turkey is a key step in ensuring compliance and long-term success.   🚀 Need an Authorized Representative in Turkey? Contact us today to ensure smooth regulatory compliance and hassle-free business operations.

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Navigating Turkey’s Product Safety and Technical Regulations Law (No. 7223): Key Points and Penalties

M. Emin Keskin
Tuesday, March 18, 2025

Executive Summary: Product Safety and Technical Regulations Law (No. 7223) Broad Scope and Purpose Covers all products placed or intended to be placed on the Turkish market. Aims to ensure product compliance with technical regulations and protect public health, safety, and consumer interests. Key Obligations of Economic Operators Manufacturers: Must only market safe, compliant products; keep technical documents for 10 years; promptly take corrective actions if a product is non-compliant. Importers: Verify product conformity before import; ensure proper labeling and documentation; cooperate with authorities on recalls. Distributors: Check labeling and conformity markings; maintain proper storage/transport conditions; inform authorities of risks. Authorized Representatives: Act on behalf of the manufacturer for delegated tasks; maintain documentation; assist in corrective measures. Market Surveillance and Enforcement Competent authorities can conduct inspections throughout the supply chain, impose sales suspensions, and order recalls or product withdrawals. Repeat offenses and serious safety breaches attract heightened scrutiny and increased penalties. Administrative Fines and Penalties Fines range from ₺20,000 to ₺500,000 or more, depending on the nature and gravity of the violation. Recidivism within two years can lead to doubled fines. Authorities may also mandate product destruction or block online listings. Liability and Risk Management Non-compliant products causing damage trigger liability for manufacturers/importers. Proactive recalls or swift corrective actions can exempt operators from certain penalties.

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Navigating Turkey’s New Regulation on Remote Sales and Market Surveillance: What You Need to Know

M. Emin Keskin
Tuesday, March 18, 2025

Executive Summary: New Turkish Regulation on Remote Sales and Market Surveillance Turkey is introducing a new regulation—effective April 1, 2025—to enhance consumer protection and product safety in remote commerce. The Regulation on Market Surveillance and Inspection of Products Placed on the Market through Remote Communication Tools establishes mandatory requirements for all economic operators involved in selling or advertising products via online platforms, television, radio, catalogs, and other remote channels. Below is a concise overview: Scope and Purpose Applies to all products offered via remote communication tools for the Turkish market. Strengthens consumer protection and safety standards in e-commerce. Key Definitions Authorized Representative: A Turkey-based entity authorized by the manufacturer to handle compliance. Fulfillment Service Provider: Considered a distributor unless it alters products in ways affecting safety. Online Marketplace: Must give sellers the tools to list required product information and respond to regulatory removal requests promptly. Obligations of Economic Operators Manufacturers and Importers: Must ensure products comply with relevant technical standards and display proper labeling and safety information. Fulfillment Service Providers: May need to take on compliance duties if no Turkey-based manufacturer, importer, or authorized representative exists. Online Marketplaces: Must remove non-compliant listings within 24 hours when notified, inform buyers of recalls, and keep transaction records for 10 years. Regulatory Enforcement Competent authorities will conduct market surveillance, including anonymous test purchases. Non-compliant products may be taken down, blocked, or subject to recalls. Violations can lead to administrative sanctions and other legal consequences under Turkish law. Next Steps for Businesses Update product listings to include mandatory information (manufacturer/importer details, warnings, compliance marks). Appoint an authorized representative in Türkiye if none exists. Create processes to handle official takedown requests and keep compliance records. By establishing clear obligations and stricter oversight, this Regulation aims to ensure the safety and transparency of products sold or advertised through remote means in Türkiye. Businesses should prepare for the upcoming changes to avoid penalties and build consumer trust.

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